ALEGRIA NEW YEAR’S DAY 2026 SUNRISE + VIVA

After the talked-about 2025 edition, our New Year’s Day double celebration returns to 74 Wythe with SUNRISE on The Roof followed by VIVA in The Room. One ticket grants access to both events for 12+ hours of amazing music from a top-notch international DJ line-up and high-energy Alegria vibes.

SUNRISE kicks off at 2 PM on The Roof—Brooklyn’s best rooftop—surrounded by breathtaking skyline views and that unbeatable daytime Alegria atmosphere until 10PM. At 8PM, the vibe deepens as The Room, the downstairs dancefloor, opening with a special ALEGRIA AFRO HOUSE set before VIVA officially begins at 10 PM, taking the celebration late into the night.

If you’re looking for the perfect way to welcome 2026 among friends and great energy, Alegria New Year’s Day is the place to be.

VIVA Halloween

Get ready for an epic Halloween weekend in New York City with two back-to-back events you won’t want to miss.
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It all kicks off with the 21st edition of ALEGRIA HALLOWEEN on Saturday, November 1st, followed by VIVA Afterhours on Sunday morning, November 2nd. Together, they deliver 15 hours of non-stop music and a stellar DJ lineup, featuring Jose Ruiz and Rodolfo Bravat at ALEGRIA, and Karol Figueiredo alongside Felipe Lira at VIVA Afterhours.
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A NYC tradition, Alegria Halloween is one of the most anticipated events of the year — and this year’s edition will transform Palladium Times Square into a Medieval fantasy from 10 PM to 6 AM.
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The celebration continues just a few minutes away at Harbor NYC, where VIVA Afterhours takes over from 6 AM to 1 PM with a high-energy morning vibe that keeps the party going strong.