2026, EVENTS

It is with profound disappointment that I must announce the cancellation of ALEGRIA PRIDE 2026, including both the Sunday events at 99 Scott and the Monday VIVA + SUNRISE events.

This is one of the most difficult messages I have ever had to write.

Last week, less than two weeks before the event, we were informed for the first time by 99 Scott that the outdoor space, which was the centerpiece of our Pride celebration, was not permitted to operate with amplified music beyond 11PM. This directly conflicts with the event schedule and operating conditions that had been represented to us and included in our agreement with the venue.

We were further informed that significant issues existed regarding the legal operating capacity and permitted use of the event space. As a result, it became impossible for us to deliver the event that was promised to our customers and that ALEGRIA has always been known for.

For 26 years, ALEGRIA has built its reputation on delivering exactly what we sell. The outdoor area at 99 Scott was the centerpiece of the event and an essential part of both the event’s capacity and overall experience. Once we learned that the space could not legally operate under the conditions represented to us, there was no practical way to proceed.

The number of tickets already sold could not be accommodated in the remaining indoor space, and with less than two weeks before the event there is no alternative venue capable of hosting an event of this size. Continuing under those circumstances would have been irresponsible to our customers and impossible to execute properly.

Because the Sunday main event cannot take place, Monday’s events must also be canceled. VIVA + SUNRISE was conceived as an afterparty beginning immediately after ALEGRIA+WOW at 5AM, These events were not designed to exist independently. With the cancellation of ALEGRIA + WOW, the first portion of that experience no longer exists. Since most Monday admissions were sold as part of 2-Day Passes, proceeding with VIVA + SUNRISE as standalone events would not be consistent with what was marketed and sold to our customers.

All ticket holders will receive a full refund. No action required. Additional information regarding the refund process will be communicated shortly.

The financial damage to our company is substantial. Beyond the direct losses, countless hours of planning, production, marketing, staffing, travel arrangements, and preparation have been invested in this event. We are currently evaluating all available legal options regarding the circumstances that led to this cancellation.

Most importantly, I want to personally apologize to every customer, DJ, performer, staff member, sponsor, and supporter who planned to celebrate Pride Weekend with us. Many of you have already made travel arrangements and other commitments, and I understand the frustration, disappointment, and inconvenience this causes.

In more than 25 years of producing ALEGRIA, cancellations have been extraordinarily rare. Anyone who knows me knows that I would never cancel an event unless there was absolutely no other responsible option.

Thank you for your support, your understanding, and your loyalty throughout the years. You deserve better than this, and for that I am deeply sorry.

Ric Sena
Alegria Productions